Google just made it ridiculously easy to 3D print your own Fitbit Air bands
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https://www.androidauthority.com/google-fitbit-air-custom-bands-3673696/
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I’m not surprised. Google wants people to use this and making customizable bands available near cost is a good way to push adoption.
That’s because Google makes money from the data. Same reason they open source Android to other OEMs. Companies like Apple make money from the hardware itself, so they would never do such a thing.